Keep growing your business even during the hard times
In every business there will be times when everything is not going according to plan. A million things can influence the running of a business. The economy, newer establishments, change in the area where your business is situated, change in clientele, these are all factors in keeping your business afloat. Most of these you cannot do anything about. It is not in your power to change these things, but you can work with them, or around them, and even straight through them.
There is always something else you can try. Remember that your business is driven by customer need. You built a stable client base and should use this as a point to grow from. Keep strong relations with your clients. Good results and Excellent Customer service attract business and is always a good way to get free advertising. Word of mouth goes a long way to selling your business and its reputation.
Don’t stop growing, always keep on moving forward, even if it is one tiny step at a time, eventually you will get there. Remember your long term thinking and planning, the vision you had for your business. Think out of the box and see the opportunities that no one else wants to take. Take a chance that nobody else wants.
Empower your personnel to make their own decisions and to take pride in their work. Everybody should have a voice. Good ideas come from anywhere.
Always plan for the best, but expect and prepare for the worst. That way you will have a backup plan at the ready. Always stay positive, even at the worst of times.
Perseverance is essential for survival. You started your business in good faith. You did the research and delivered your product or service. It was always going to be hard work. Just keep on going. Keep thinking out of the box. Keep knocking on unopened doors, and inspect all the possible avenues you could still explore.
In the end, you are still the decision maker that decides if there is a way forward. You will know when to call it a day. But that should be the very, very last avenue you should take.